This privately held company had enjoyed 12 years of wireless industry success but needed a significant infusion of new capital to seize the opportunity presented by mobile Internet technology. The company was willing to sell a majority interest, and the president of the company engaged Gargiulo + Partners to develop a presentation directed toward potential equity investors.

Working with the company's technology experts and marketing team, as well as with the investment bankers representing the company, we wrote a presentation that drew strong responses from both financial and strategic investors. We rehearsed management in delivering the presentation, attended meetings with prospective investors and offered feedback to management on their delivery style and on handling Q & A sessions. A strategic investor acquired a majority position in the company, and the company is now enjoying success as part of the larger group.

back to top

For the first time in 50 years, this industry-leading, publicly traded transportation company was issuing equity. The investment bank lead-managing the offering hired Gargiulo + Partners to advise the management team in telling its equity story.

Under a tight deadline dictated by shifting market conditions, we rewrote management's roadshow, shifting the emphasis from the merits of the firm's services (a customer-focused story) to the merits of investing in the company (an investor- and analyst-focused story). Management enthusiastically embraced the revised story. The offering, undertaken in a difficult equity market, was priced and sold successfully.

back to top

Founded by a couple with a strong worldwide network of contacts but no formal communications experience, this gay athletes' support group needed help setting its brand identity and communicating a mission that was still being crystallized. Before the legally established nonprofit group began fundraising, the foundation asked Gargiulo + Partners to help define and articulate its identity.

Working with the founders on a pro bono basis, we developed a mission statement and a comprehensive communications plan to raise both awareness and funds. Partnering with a design firm, we selected a marketing name and logo, crafted taglines and helped set up the foundation's web brand. We developed a promotional brochure that used the founding couple's history to tell the story of the organization and to set out its mission, distinguishing it from other groups in the same space. All of our work was conducted on a timetable set by our own communications plan, culminating in a kickoff event at the Sydney Gay Olympic Games. The event attracted hundreds of people, many of whom expressed admiration not only for the foundation's mission but for its communications polish on startup.

To extend its reach, the foundation recently partnered with a larger not-for-profit association. Gargiulo + Partners continues to provide communications advice and services to the expanding foundation as it serves the global LGBT community.

back to top