Crystallizing the essence of a business, product, or service requires not only deep understanding of its value proposition but also the rigor to focus on true differentiators. There is a reason why businesses often hire outside counsel for this task. Marketing, branding, and positioning – the art and science of strategic communications professionals – demand a certain discipline and perspective.

Gargiulo + Partners has years of experience offering clients this perspective, and seeing marketing projects through to satisfying conclusions. We advise on branding, positioning, and marketing at the company and product level, for both new offerings and existing businesses being repositioned. Our experience spans industries, geographies, and the public, private, and not-for-profit arenas.

We conduct efficient but thorough research and analysis – often uncovering unanticipated and strategy-shifting information for our clients – before presenting strategic positioning and messaging recommendations. We name products and services and, in concert with partner design agencies, develop logos and visual-identity standards. With a brand or positioning established, we develop materials ranging from marketing collateral to employee communications and training.